T20 World Cup 2024: ICC & FanCraze Expand Partnership For Web3 Fantasy Game

With the release of exciting new products during the ICC Men’s T20 World Cup 2024, the International Cricket Council (ICC) and FanCraze today announced a multi-year collaboration agreement, marking a key milestone in the growth of digital fan engagement.

The announcement included information about the imminent release of ICC Crictos SuperTeam, a Web3 fantasy game with ICC digital video collectibles that have been properly licensed. With SuperTeam, cricket enthusiasts can create fantasy teams with their ICC Crictos and participate in daily competitions to win incredible prizes, showing off their skills to the world week after week.

The innovative collaboration will expand on ICC Crictos’ two-year success, which has given fans of both genders the chance to interact with men’s and women’s cricket. With the release of exclusive digital video objects that mark the greatest moments in cricket history—from famous game-winning sixes to standout performances by the top players in the world—ICC Crictos completely changed the way fans enjoy the game.

ICC Crictos have brought fans closer to the action than ever before with special activations like giving special ICC Crictos to those who attended the ICC Men’s T20 World Cup 2022 and exclusive behind-the-scenes experiences. The fan experience has been further enhanced by occasions like the ICC Quiz Night and ICC Stadium Tours, which provide fans the opportunity to interact with their idols and take part in exciting events that honour the game of cricket.